Are shorter URLS better for SEO?

Do shorter URLs help you rank better on Google? The conventional wisdom is that if you have a shorter URL, it will be easier to share and more trustworthy because it’s not filled with many parameters, question marks, etc. It’s also trustworthy because you can see where you’re going if you click the link.

Do shorter URLs help?

Backlinko did a study and concluded a very clear correlation between shorter URLs and higher rankings in the SERP (search engine results in page). And it’s pretty cut and dry. It looks like shorter URLs are just better all around.

Another thing to mention is that you can also omit non-important words. But this raises another question: how many of these non-important words should we remove? And does removing those help?

And I’m on the fence here because I’ve heard people say, hey, you should remove those non-important characters. It doesn’t help you in search results or what you need is those important keywords. But I’ve also heard people talk about how if you don’t have those important little words, the meaning might be lost when someone reads that URL. And I think that’s important and something worth talking about.

How should you write your URLs?

When I write URLs, I try my best to keep the regular spoken language of the URL—something semantic that can be read, but keep it short instead of having something long but only adding keywords in the URL.

So, keep your URL short, but keep the two-letter words in there so that when someone’s reading, it makes sense.

It’s kind of common sense, you don’t need to study for years at a university with some fancy scholarship to understand these basic principles of SEO. I certainly didn’t get a scholarship when I went to university, but If you are looking for a scholarship, check out these great scholarship opportunities.

Are you a visual learner? Check out my video below, titled “Do shorter URLs help you rank higher on Google? How to create a great permalink structure for SEO,” from my YouTube channel, as I show you all this firsthand.

A video below, titled “Do shorter URLs help you rank higher on Google? How to create a great permalink structure for SEO,” from my YouTube channel.

Frequently asked questions (FAQ)

Do you still have questions? Below are some of the most commonly asked questions about fonts website.

What is a URL?

A URL (Uniform Resource Locator) is a unique web address that points to a specific webpage or resource on the internet.

How long should a URL be for SEO purposes?

There is no specific length limit for URLs, but it is generally recommended to keep them as short and concise as possible. This can help ensure that they are easy to read and understand, both for users and search engines.

Can I use special characters in a URL?

It is generally recommended to avoid using special characters in URLs, as they can be difficult for users to read and can cause issues with some browsers and servers. If you do need to use special characters in a URL, you should use the percent-encoding format to ensure that the URL is properly interpreted by all browsers.


So in this post, we covered a little bit about the relationship between URL length and search engine results and some ways you can write shorter URLs while keeping them SEO-friendly and semantic.

That concludes this article. What do you think? Let me know in the comments below (I read and reply to every comment). If you found this helpful, check out my full blog and subscribe to my YouTube channel. Thanks for reading!

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