I build and manage AI-powered SEO content workflows
I lead cross-functional roadmaps (eng + editorial) to scale organic growth—then automate the busywork so the team can focus on decisions.
TL;DR: If you need help with your SEO/AI strategy, I'm your guy.
How I help teams grow without burning people out
SEO Strategy
Quarterly roadmaps tied to revenue, not vanity rankings.
Learn more →SEO Audit
Technical, content, and authority gaps — prioritized by impact.
Learn more →Content Writing
YMYL-grade content systems for health, finance, and legal verticals.
Learn more →Web Design
Conversion-led design for service businesses and personal brands.
Learn more →CRO & Conversion
Design decisions measured in revenue — layout, hierarchy, and copy tested against conversion.
Learn more →Recent websites & growth systems
From NCO to SEO
It started in 2014, after I completed my enlistment in the United States Marine Corps. I discovered drop-shipping, affiliate marketing, and the digital-nomad lifestyle, which led me around the world meeting talented entrepreneurs and operators.
Along the way I started a few e-commerce businesses, but I quickly realized I was more interested in building websites and generating traffic than anything else. That discovery set my path.
Today I help brands scale through organic search — from health e-commerce startups to major digital publishers. I specialize in YMYL verticals like health and finance, where trust and accuracy aren't optional.
I'm thrilled to live at the intersection of SEO and AI. I've already helped brands show up not just in Google, but in ChatGPT, Gemini, and Perplexity — that's where discovery is heading, and I'm obsessed with figuring out how to win.
The person behind the strategy
Latest videos
How to Install Google Analytics on WordPress Fast (Site Kit Method) [2026 Guide]
👉 Install Google Analytics on WordPress the fastest way so you can start tracking SEO data today.
Recent blog posts
Frequently asked questions
How do you actually engage — project, retainer, or fractional?
Most engagements run as a 3-month roadmap sprint followed by a monthly retainer. For larger teams I also work as a fractional Head of SEO, embedded with your editorial and engineering leads.
What does "GEO" mean and why should I care now?
GEO = Generative Engine Optimization — making sure ChatGPT, Gemini, and Perplexity surface your brand when users ask about your category. It's where a meaningful share of discovery is moving, and the playbook is different from classic SEO.
How long until I see real results from SEO?
Quick wins (technical fixes, GBP optimization, low-hanging-fruit pages) usually move within weeks. Sustainable ranking growth typically lands in the 3–6 month window. SEO compounds — the work pays for itself for years after.
What does this typically cost?
Audits start at a fixed fee. Retainers range based on scope, competition, and how much editorial/engineering capacity you have in-house. We'll size it together on the strategy call after a free audit.
Do you work with my CMS / stack?
Yes — I'm comfortable in WordPress, Webflow, Shopify, Next.js, and headless setups. For automation I lean on n8n and lightweight AI workflows you can run yourself.
Do I still need SEO if I'm running paid ads?
Absolutely — they compound. Paid captures immediate demand; organic builds the asset that earns traffic for years. Strong SEO often improves Quality Scores and lowers CPC too.
