Should You Buy Backlinks? (What SEOs Will Really Do)

I recently stumbled upon a video discussing the controversial practice of buying backlinks, despite Google’s strict guidelines against it. It raised some thought-provoking questions, and I thought it would be interesting to share my thoughts on this topic.

So, let’s dive into the world of backlinks and the “ethical” dilemma surrounding their purchase.

The Backlink Debate: To Buy or Not to Buy

The video I watched was based on an article from Search Engine Roundtable, which highlighted a poll conducted by Tim Zullo from Ahrefs. The poll asked SEO professionals whether they would pay for links in 2022.

The results showed that almost half of them planned to buy and pay for links in 2022, despite Google’s Webmaster Guidelines clearly stating that buying or selling to pass PageRank is a violation and can negatively impact a site’s ranking in search results.

Poll Results and the SEO Community’s Perspective

The poll garnered over 3,000 votes, with 53% of respondents saying they would not pay for links in 2022, while 47% admitted they would. This revelation raises questions about the effectiveness of Google’s guidelines and the practicality of SEO professionals adhering to them.

In the comments section of the video, many viewers pointed out that backlinks are still the backbone of Google’s algorithm and that there are proper and improper ways to acquire them. One comment mentioned the difficulty of ranking in a highly competitive niche without any backlinks, suggesting that purchasing them might be a necessary evil.

The Relevance Factor and Quality Backlinks

Another interesting point raised by commenters was the concept of relevance. Acquiring relevant backlinks from websites in the same niche can be more valuable than a large number of unrelated, spammy backlinks. As such, it’s essential for SEO professionals to prioritize relevance when considering backlink acquisition, whether through organic outreach or paid methods.

Balancing Ethics and Practicality in SEO

The discussion in the video highlights the ongoing debate about the ethical implications of buying backlinks and the practical challenges faced by SEO professionals. While Google may provide guidelines, the reality is that buying backlinks can still be effective in boosting a website’s ranking, especially for smaller websites competing in a saturated market.

That being said, it’s crucial to avoid spammy backlink providers and focus on acquiring relevant, high-quality backlinks. Ultimately, the responsibility lies with SEO professionals to balance the need for results with adherence to ethical practices.

Are you a visual learner? Then, check out my video titled “Should You Buy Backlinks in 2022? (What Google Says and What SEOs Will Do!)” from my YouTube channel.

A video titled “Should You Buy Backlinks in 2022? (What Google Says and What SEOs Will Do!)” from my YouTube channel.

Frequently asked questions (FAQ)

Do you still have questions? Below are some of the most commonly asked questions about buying backlinks.

Is buying backlinks against Google’s guidelines?

Yes, buying backlinks is against Google’s Webmaster Guidelines. Google explicitly states that buying or selling links that pass PageRank is a violation and can negatively impact a site’s ranking in search results. However, many SEO professionals continue to buy backlinks despite these guidelines, believing that it can be an effective strategy for improving their website’s ranking.

How can I acquire relevant, high-quality backlinks without violating Google’s guidelines?

There are several legitimate ways to acquire high-quality backlinks without purchasing them. Some methods include creating valuable, shareable content that attracts organic backlinks from other websites in your niche and engaging in guest posting on relevant websites, where you can provide valuable content in exchange for a backlink to your site.

What are the potential risks and consequences of buying backlinks?

While purchasing backlinks might yield some short-term benefits, there are several risks and potential consequences, including:
Google penalties: If Google detects that you’ve violated their guidelines by buying backlinks, your website’s ranking could suffer or, in severe cases, be removed from search results altogether.
Loss of credibility and trust: If your audience discovers that you’ve engaged in purchasing backlinks, it could damage your reputation and result in a loss of trust among your target audience.


The practice of buying backlinks remains a contentious issue in the SEO community. While Google’s guidelines discourage it, many professionals continue to engage in the practice. As SEOs, it’s essential to weigh the risks and benefits of purchasing backlinks, focusing on relevance and quality while navigating the ever-evolving landscape of search engine optimization.

That concludes this article. What do you think? Let me know in the comments below (I read and reply to every comment). If you found this helpful, check out my full blog and subscribe to my YouTube channel. Thanks for reading!

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