The Best Free SEO tools for Beginners (2022)

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When it comes to Search Engine Optimization (also known as SEO), you want as many people as possible to be able to find your website. To do this effectively, you must have the appropriate tools and resources. Fortunately, finding the best SEO tools is simple since we’ve collected a comprehensive list of the top options below. 

You are not required to test all of these tools; instead, you must determine which one is most effective for you and your company.

Why Should You Use SEO Tools?

SEO solutions relieve you of the time-consuming task of keyword research and data analysis. Instead, you can identify areas of your strategy that could benefit from revision when you use these tools. 

The best SEO tools also provide reports on how you compare to your competition and where the most profitable opportunities are. And they enable you to track search success across different countries. If you are in charge of more than one website, SEO tools can assist you in evaluating your performance. 

Unfortunately, many entrepreneurs put a large amount of data into spreadsheets and manually assess it, increasing the likelihood that the reports will be erroneous. Fortunately, you can save hours of time and work by using SEO software to provide accurate results.

What are the best free SEO tools?

1. Ahrefs: Free SEO Keyword Research Tool

Ahrefs free keyword generator
Ahrefs free keyword generator

The Keyword Generator will generate up to 10 free keyword ideas for any seed keyword.

Consider the following example: If we search for “bitcoin,” we will receive ten free keyword suggestions containing that phrase, each with estimated monthly search traffic.

Bitcoin keyword search
Bitcoin keyword search

You’ll also see the Keyword Difficulty (KD) score for the first ten terms. A number between 0 and 100 indicates the difficulty of ranking. Generally speaking, the higher it is, the more backlinks you need to rank high in the search engine results.

You can use the Keyword Generator to find keyword suggestions for search engines such as Bing, YouTube, and Amazon.

Check out Ahrefs keyword generator here.

2. Answer The Public

Answer the public
Answer the public

With the help of free SEO tools such as Answer The Public, you may quickly find topics to write about for your blog.

I’ve utilized this tool to build articles around specific keywords to improve my online ranking. For example, assume you work in the cycling industry. Bikes, wheels, handlebars, saddles various other keywords can be targeted with this free SEO tool to develop content that covers the entire range. In addition, it’s a fantastic tool for discovering snippet opportunities. 


Check out Answer the Public here.

3. Siteliner is an SEO Analysis Tool

Siteliner
Siteliner

Siteliner is a search engine optimization application that assists you in identifying duplicate content on your website. 

Duplicate content is content that is identical to that found on other websites. In addition, Google penalizes websites that use it. So when you use SEO tools such as this one, you’ll be able to scan your entire website for duplicate content, broken links, average page size and speed, the number of internal links per page, and other such things.

It can also compare your site to the average of all sites that have been assessed with this tool, which can help you understand where you stand in relation to your competitors.

Chekc out Siteliner here

4. Google Trends 

Google trends
Google trends

Google Trends is a search engine that provides information about what people are searching for online. Google Trends has been around for a long time, but it, in my opinion, has been criminally underused. It provides information on a term, but it also offers vital insight into current trends around the topic, which may be extremely useful in a company’s development. 

Search for keywords in any country and obtain information about them, such as the most frequently asked questions, the most commonly asked questions gaining popularity, interest over time, and geographic places based on interest. This is a great tool to use if you are confused about which trends are the most appropriate for your company.

Check out Google Trends. 

5. Google Search Console

Google search console
Google search console

Google Search Console is a tool that allows you to track the performance of your website in organic search results. This implies that it displays a large amount of information about the keywords you already rank for.

Using Google Search Console is essential for your website’s organic rankings. They will show you what keywords you are ranking for and the click-through rate and average position of Any Given keyword or page. They can also show you your Google traffic and Technical errors associated with your site. 

Check out Google Search Console here

Conclusion

SEO can be really complicated. There are a lot of tools out there. But hopefully, this list has shown you a few of the free ones so you can get started working on your website without spending a dime.

If you would like more information on SEO, please email MakerHub. We would love to hear your thoughts.

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Frequently asked questions (FAQ)

LiaisonLabs is your local partner for SEO & digital marketing services in Mount Vernon, Washington. Here are some answers to the most frequently asked questions about our SEO services.

SEO (Search Engine Optimization) is the process of improving your website's visibility in search engines like Google. When potential customers in Mount Vernon or Skagit County search for your products or services, SEO helps your business appear at the top of search results. This drives more qualified traffic to your website—people who are actively looking for what you offer. For local businesses, effective SEO means more phone calls, more foot traffic, and more revenue without paying for every click like traditional advertising.

A local SEO partner understands the unique market dynamics of Skagit Valley and the Pacific Northwest. We know the seasonal patterns that affect local businesses, from tulip festival tourism to agricultural cycles. Local expertise means we understand which keywords your neighbors are searching, which directories matter for your industry, and how to position your business against local competitors. Plus, we're available for in-person meetings and truly invested in the success of our Mount Vernon business community.

SEO is a long-term investment, and most businesses begin seeing meaningful results within 3 to 6 months. Some quick wins—like optimizing your Google Business Profile or fixing technical issues—can show improvements within weeks. However, building sustainable rankings that drive consistent traffic takes time. The good news? Unlike paid advertising that stops the moment you stop paying, SEO results compound over time. The work we do today continues delivering value for months and years to come.

SEO pricing varies based on your goals, competition, and current website health. Local SEO packages for small businesses typically range from $500 to $2,500 per month, while more comprehensive campaigns for competitive industries may require a larger investment. We offer customized proposals based on a thorough audit of your website and competitive landscape. During your free consultation, we'll discuss your budget and create a strategy that delivers measurable ROI—because effective SEO should pay for itself through increased revenue.

Both aim to improve search visibility, but the focus differs significantly. Local SEO targets customers in a specific geographic area—like Mount Vernon, Burlington, Anacortes, or greater Skagit County. It emphasizes Google Business Profile optimization, local citations, reviews, and location-based keywords. Traditional SEO focuses on broader, often national rankings and prioritizes content marketing, backlink building, and technical optimization. Most Mount Vernon businesses benefit from a local-first strategy, though many of our clients combine both approaches to capture customers at every stage of their search journey.

Absolutely! SEO and paid advertising work best as complementary strategies. Google Ads deliver immediate visibility and are great for testing keywords and driving quick traffic. SEO builds sustainable, long-term visibility that doesn't require ongoing ad spend. Together, they create a powerful combination—ads capture immediate demand while SEO builds your organic presence over time. Many of our Mount Vernon clients find that strong SEO actually improves their ad performance by increasing Quality Scores and reducing cost-per-click, ultimately lowering their total marketing costs while increasing results.