From the Marine Corpsto programmatic SEO & AI growth systems.
A decade of building organic-growth pipelines for health, finance, and SaaS brands — and now figuring out how to win in ChatGPT, Gemini, and Perplexity.
// 01 — The journey
I'm an organic-growth strategist.
It started in 2014, after I completed my enlistment in the United States Marine Corps. I discovered drop-shipping, affiliate marketing, and the digital-nomad lifestyle, which led me around the world meeting talented entrepreneurs and operators.
Along the way I started a few e-commerce businesses, but I quickly realized I was more interested in building websites and generating traffic than anything else. That discovery set my path.
Today I help brands scale through organic search — from health e-commerce startups to major digital publishers. I specialize in YMYL verticals like health and finance, where trust and accuracy aren't optional.
I'm thrilled to live at the intersection of SEO and AI. I've already helped brands show up not just in Google, but in ChatGPT, Gemini, and Perplexity — that's where discovery is heading, and I'm obsessed with figuring out how to win.
// 02 — Timeline
How the path unfolded.
United States Marine Corps
Four years of operations and discipline that still shape how I run engagements: tight ops tempo, clear commander's intent, no surprises.
Drop-shipping & affiliate marketing
Started a handful of e-commerce sites and discovered that the part I actually loved was getting them to rank.
In-house SEO at digital publishers
Scaled organic traffic for major YMYL publishers in health and finance. Learned what real editorial standards and compliance look like.
Independent strategist
Started running cross-functional roadmaps as a fractional Head of SEO with engineering and editorial teams.
Programmatic SEO & GEO
Building AI-assisted content pipelines and figuring out generative-engine optimization for ChatGPT, Gemini, and Perplexity.
// 03 — A day in the life
The person behind the strategy.
Marine, archer, guitarist, dog dad. Sometimes all in one weekend.
// Let's work
You don't want to beat the algorithm — you want to crush the competition.
No matter the company size, budget, or industry — drop me a note and I'll get back within one business day.