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I initially started this blog to take notes when studying a web-related topic. It has now become a useful resource for my clients and sometimes for myself.

Do shorter urls help you rank higher on search engines thumbnail

Are shorter URLS better for SEO?

Are short URLS better? Find out best practices for structuring and formatting URLs to improve the ranking and visibility of your website.

Frequently asked questions (FAQ)

LiaisonLabs is your local partner for SEO & digital marketing services in Mount Vernon, Washington. Here are some answers to the most frequently asked questions about our SEO services.

SEO (Search Engine Optimization) is the process of improving your website's visibility in search engines like Google. When potential customers in Mount Vernon or Skagit County search for your products or services, SEO helps your business appear at the top of search results. This drives more qualified traffic to your website—people who are actively looking for what you offer. For local businesses, effective SEO means more phone calls, more foot traffic, and more revenue without paying for every click like traditional advertising.

A local SEO partner understands the unique market dynamics of Skagit Valley and the Pacific Northwest. We know the seasonal patterns that affect local businesses, from tulip festival tourism to agricultural cycles. Local expertise means we understand which keywords your neighbors are searching, which directories matter for your industry, and how to position your business against local competitors. Plus, we're available for in-person meetings and truly invested in the success of our Mount Vernon business community.

SEO is a long-term investment, and most businesses begin seeing meaningful results within 3 to 6 months. Some quick wins—like optimizing your Google Business Profile or fixing technical issues—can show improvements within weeks. However, building sustainable rankings that drive consistent traffic takes time. The good news? Unlike paid advertising that stops the moment you stop paying, SEO results compound over time. The work we do today continues delivering value for months and years to come.

SEO pricing varies based on your goals, competition, and current website health. Local SEO packages for small businesses typically range from $500 to $2,500 per month, while more comprehensive campaigns for competitive industries may require a larger investment. We offer customized proposals based on a thorough audit of your website and competitive landscape. During your free consultation, we'll discuss your budget and create a strategy that delivers measurable ROI—because effective SEO should pay for itself through increased revenue.

Both aim to improve search visibility, but the focus differs significantly. Local SEO targets customers in a specific geographic area—like Mount Vernon, Burlington, Anacortes, or greater Skagit County. It emphasizes Google Business Profile optimization, local citations, reviews, and location-based keywords. Traditional SEO focuses on broader, often national rankings and prioritizes content marketing, backlink building, and technical optimization. Most Mount Vernon businesses benefit from a local-first strategy, though many of our clients combine both approaches to capture customers at every stage of their search journey.

Absolutely! SEO and paid advertising work best as complementary strategies. Google Ads deliver immediate visibility and are great for testing keywords and driving quick traffic. SEO builds sustainable, long-term visibility that doesn't require ongoing ad spend. Together, they create a powerful combination—ads capture immediate demand while SEO builds your organic presence over time. Many of our Mount Vernon clients find that strong SEO actually improves their ad performance by increasing Quality Scores and reducing cost-per-click, ultimately lowering their total marketing costs while increasing results.

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Organic growth strategist focused on multi-channel growth. Based in Mount Vernon, WA, I build and execute roadmaps with engineering and editorial teams, using automation and AI workflows to move fast without losing quality.

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