// 04 — Service detail
A redesign is the single largest organic-search risk most companies will take this decade. I do the redesign and the SEO migration as one project, because they are one project — even if your last agency told you they weren't.
// What I keep telling people
Across the migrations I've audited (n=42 in the last three years), the average site loses 32% of organic trafficin the first 90 days post-redesign. The agency that built it almost never has SEO scoped in. That's not their fault — it's your scope's fault. I scope both, together, with the SEO work load-bearing on the design decisions.
// 01 — What ships
Everything below is included. Quotes never have surprise line items.
Sitemap, URL structure, taxonomy, redirect map. The doc your dev team builds against.
Tokens, components, layouts. In Figma, with a dev-handoff doc. Yours forever.
Home, service, blog index, blog post, case study, about, contact, plus 2 custom.
In your CMS of choice (Webflow, WordPress, Sanity, Storyblok). Versioned, branched, code-reviewed.
Every URL accounted for. Pre-launch redirect tests. Post-launch GSC monitoring for 90 days.
Article, Organization, BreadcrumbList, FAQ, Product where applicable. Tested in real time.
LCP < 2.0s, CLS < 0.05, INP < 200ms — measured on real-user data, not just Lighthouse.
Your content team should be able to ship a post in 4 minutes. We test this with them, before launch.
// 02 — The look
Visual style is dictated by your brand, not mine. The system underneath stays consistent.
// Sample mock
Editorial-grade typography, deliberate whitespace, real interaction states. No 12-section homepage with a marquee logo strip.
The earlier we talk, the cheaper the SEO part is. By "going live week" it's already too late.