// Resources
Templates, checklists, n8n workflows, glossaries, and one or two longer pieces. The free stuff is genuinely free — no email gate unless you want updates. Paid resources are listed plainly with a price.
// Featured download
The actual checklist I run on every audit before I deliver it. Forty-seven items, grouped by impact, with the threshold I consider “passing” for each. Free, no signup unless you want updates.
Every check I run on every audit, with the pass threshold for each.
A Google Sheet brief format that survived four years of editor pushback.
One workflow file. Drop into your n8n, wire your CMS, ship in an afternoon.
From "above the fold" to "zero-click search." For sending to your CFO.
Give it your traffic, conversion rate, and ACV. Get a defensible 12-month forecast.
Every brief, draft, and pub-date in one place. The exact one Forté Health uses.
Things to check before the redesign goes live so you don't lose 30% of traffic.
Pull GSC, summarise winners/losers, post to Slack every Monday 9am.
Two hours of screen-recordings of an actual audit. No fluff, no intro music.
The SOW format I use. Lawyer-reviewed. Edit your name in and send.
Generative engine optimization terms, defined for marketers, not engineers.
Five numbers your CEO actually cares about, on one page, updated weekly.
// Newsletter
One email, every other Friday. What I'm seeing in client work, the experiment that didn't work, and one thing worth reading. ~6 minutes. 4,800 readers.