Roughly 90% of pages get zero traffic from Google — not because the writing is bad, but because nobody decided whether the piece could win before the brief was written. Strategy is that deciding layer: a quarterly roadmap your team can actually execute, with kill criteria for everything that isn’t working.
// 01 · What you're buying
Strategy isn't a document — it's a decision system your team runs every week.
Baseline everything before deciding anything — traffic, revenue attribution, competitive position.
A scored backlog, not a wish list. Every initiative rated on impact, effort, and capacity.
The cadence that keeps it alive — weekly standup, monthly readout, quarterly refocus.
// 02 · My approach
Most roadmaps are written to impress the room, not to ship. I've sat on both sides — agency decks that sounded brilliant and died in a quarter, and boring, scored backlogs that quietly grew revenue. I write the second kind.
// 03 · Process
The build phase. After week four it's an operating cadence, not a project.
WK 1 · Audit
Baseline traffic, revenue attribution, and competitive position. Ten days of nobody guessing.
WK 2 · Model
Topic taxonomy + scoring against opportunity, effort, and capacity.
WK 3 · Plan
The 90-day roadmap — scored, sequenced, and staffed against real hours.
WK 4 · Run
Weekly standup, dashboard live, and the cadence running without me.
// 04 · A real quarter
Sample from a recent engagement (B2B SaaS).
// 05 · Deliverables
Everything below is included. Quotes never have surprise line items.
// 06 · Pricing
Pick by how much ongoing help you want. Every option starts with the same 30-day build.
The 30-day build — then your team runs it.
The sprint, plus I stay on the cadence with your team.
You have a team — keep the strategy honest.
Engagements are month to month, no contract trickery.
// Ready to scope it?
Tell me where you are and where you want to go — I’ll come back with a plan within 48 hours.
// Ready to scope it?
Tell me where you are, where you want to go, and which lane fits — I'll come back with a plan within 48 hours.
