On a typical B2B blog, six of every eight monthly posts never rank — published on a calendar, not a system. A content system decides what to write before anyone writes, reviews with the right experts, and measures every piece back to revenue.
// 01 · Three pillars
If your team can't answer all three, you don't have a system — you have a calendar.
A scoring rubric for every brief: opportunity size, brand fit, search intent, SEO vulnerability, internal capacity.
The pipeline from brief to publish, with explicit review: expert names, patterns, and AI assistance where it actually helps.
The exec dashboard: five numbers your CEO can read in 30 seconds, traceable from publish date to attributable revenue.
// 02 · My approach
I've written for 8M-click publishers and for one-person affiliate sites, and the constant is the same: the teams that win aren't the ones that write the most — they're the ones that decide the best. That's a system, and it's buildable.
// 03 · Process
After week four the system runs on cadence — pieces ship, decay surfaces, the dashboard updates.
WK 1 · Audit
Every existing page gets a keep / refresh / kill call, plus expertise mapping.
WK 2 · System
Scoring rubric, topic taxonomy, and the review pipeline built into your tools.
WK 3 · Pilot
Pieces through the full pipeline — briefs scored, drafted, expert-reviewed, shipped.
WK 4 · Cadence
Queue runs without me, dashboard live, refresh queue automated.
// 04 · The honest comparison
// 05 · Deliverables
Everything below is included. Quotes never have surprise line items.
// 06 · Pricing
Pilot first if you're unsure — it converts to Engine with the setup fee credited.
Four pieces through the full pipeline. Prove the system.
Eight pieces a month, system installed, editor capacity yours.
I build the full system in your team's hands — then leave.
YMYL verticals (health, finance, legal) include expert-review sourcing.
// Ready to scope it?
Tell me where you are and where you want to go — I’ll come back with a plan within 48 hours.
// Ready to scope it?
Tell me where you are, where you want to go, and which lane fits — I'll come back with a plan within 48 hours.
