The exact technical, content, and authority checks I run before quoting any engagement. Free PDF — no upsell, no Slack pings, no five-email sequence.
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// What's inside
Each check has a one-line description, the tool that runs it, and the failure mode you're guarding against.
Indexation, render parity, schema validity, Core Web Vitals, mobile usability, sitemap hygiene, robots, canonicals.
Cannibalization, decay, intent mismatch, depth-of-coverage, thin pages, internal linking, topical clusters.
Backlink profile health, anchor diversity, brand mentions, topical authority, digital PR pipeline, disavow.
How your brand surfaces in ChatGPT, Gemini, and Perplexity. What to fix to land in answer summaries.
// Ready to scope it?
Tell me where you are, where you want to go, and which lane fits — I’ll come back with a plan within 48 hours.
