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What I'm currently working on.

A small public log of what's on my desk this month — clients I'm shipping for, things I'm reading, experiments I'm running. Updated when reality changes.

// Last updated: May 2026 · Mount Vernon, WA

Active engagement
May — Aug 2026

Fractional Head of SEO at a YMYL health publisher.

Three days a week embedded with their editorial + eng teams. Standing up a programmatic content pipeline, retiring a 4,000-page legacy template, and figuring out how to attribute organic traffic to revenue without a 12-touch model.

  • New URL strategy ships in June
  • Editorial-as-a-system rollout in July
  • Looker dashboard for CFO in August
Building
Side project

An n8n workflow library for editorial teams.

Open-source library of n8n workflows for brief generation, draft review, and publishing. Targeting v0.1 by July.

n8n
OpenAI
Notion
WordPress
Researching
Ongoing

How brands actually surface in LLM answers.

Running monthly tests across ChatGPT, Gemini, Perplexity, and Claude on a fixed set of queries. Writing it up as the GEO baseline I'll bring to clients.

Reading
This month

The bookshelf, May edition.

  • Building a Second Brain — Tiago Forte (re-read)
  • Working in Public — Nadia Eghbal
  • The Pragmatic Programmer— Hunt & Thomas (20th anniv.)
Watching
In rotation

People I'm learning from.

  • Lily Ray on AI search behaviour
  • Aleyda Solis's monthly SEO recap
  • Anyone honest about their n8n bills
Speaking
Q3 2026

On deck.

  • Sept — SaaStr Annual: “GEO is the new SEO” (panel)
  • Oct — MozCon: programmatic SEO for YMYL verticals
Off-screen
Weekly

Life, not work.

Archery range Tuesday evenings. Acoustic guitar — currently on a fingerstyle kick. Walking the dog along the slough. Working on patience.

// Booking
Q3 2026

Two retainer slots open from August.

Currently scoping for engagements starting in August. If you're in YMYL, SaaS, or B2B services and want to talk about what an embedded engagement looks like — drop me a line.

// Inspired by nownownow.com — the now-page movement.