Every post tagged SEO.
Fix attribution by normalizing google.com/goto, blocking self-referrals, verifying bots, and baseline AI vs non-AI SERP behavior to measure CTR and on-site shifts.
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Actionable triage for SEOs and analysts: validate GoTo redirects, ship HTML twins for PDFs, and instrument AI/ad surfaces to protect clicks and attribution.
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How schema reduces ambiguity and enables eligibility for AI search—what to ship, why it works, and how to prove lift with holdouts and logs.
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Google’s Marvin Chow talks discoverability in AI search. Here’s my field-tested playbook: entity hygiene, schema, source eligibility, and measurement for GEO.
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Stabilize brand cues without relying on favicons, baseline CTR by intent/device, and verify Consent Mode + enhanced conversions to keep Ads automation healthy.
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Quick 72-hour playbook to quarantine doorway pages, strengthen branded entity signals, and monitor AI Overviews so revenue URLs keep traffic during the Aug 2026 spam update.
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Google’s August 2026 spam update and Gemini 3.7 in AI Mode are live. Here’s my 72‑hour triage, what to prune fast, and how to be liftable in AI search.
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Show practical LLM evaluation for SEO ops: build gold sets, run single-word perturbations, enforce schema and retrieval guardrails to ensure stable, measurable outputs.
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The August spam update raises risk for thin/scale tactics. Here’s the entity-first playbook I’d run to harden sites and grow AI search visibility without drama.
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Practical guide to the “Google Sandbox”: why new sites lag, exact Search Console checks, indexing vs ranking steps, and actions that actually speed discovery.
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Mike King’s chat on AI search and relevance engineering is a useful reset. Here’s how to operationalize it: entities, evidence, schemas, APIs, and measurement.
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Sterling Sky’s live audit sparked a blunt checklist for AI search: become an entity, fix NAP + schema, earn citations, and let AI crawlers in. Practical local SEO.
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Tell me where you are, where you want to go, and which lane fits — I’ll come back with a plan within 48 hours.
