SEO
Does Schema Markup Help AI Search? Practical Proof and Metrics
How schema reduces ambiguity and enables eligibility for AI search—what to ship, why it works, and how to prove lift with holdouts and logs.
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SEO
How to Show Up in AI Search (My Field Playbook After Marvin Chow’s Chat)
Google’s Marvin Chow talks discoverability in AI search. Here’s my field-tested playbook: entity hygiene, schema, source eligibility, and measurement for GEO.
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SEO
Fix Favicons and Protect Brand CTR
Stabilize brand cues without relying on favicons, baseline CTR by intent/device, and verify Consent Mode + enhanced conversions to keep Ads automation healthy.
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SEO
Spam Update Triage: Fix Doorways, Brand SERP, and AI Surfaces
Quick 72-hour playbook to quarantine doorway pages, strengthen branded entity signals, and monitor AI Overviews so revenue URLs keep traffic during the Aug 2026 spam update.
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SEO
August 2026 Spam Update + Gemini 3.7: My 72‑Hour Triage and What to Fix Now
Google’s August 2026 spam update and Gemini 3.7 in AI Mode are live. Here’s my 72‑hour triage, what to prune fast, and how to be liftable in AI search.
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SEO
Prompt Sensitivity for SEO: Test LLMs with Perturbations
Show practical LLM evaluation for SEO ops: build gold sets, run single-word perturbations, enforce schema and retrieval guardrails to ensure stable, measurable outputs.
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SEO
Google’s August Spam Update and the Entity Playbook I’d Run Now
The August spam update raises risk for thin/scale tactics. Here’s the entity-first playbook I’d run to harden sites and grow AI search visibility without drama.
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SEO
The Google Sandbox: What It Is and What to Do Next
Practical guide to the “Google Sandbox”: why new sites lag, exact Search Console checks, indexing vs ranking steps, and actions that actually speed discovery.
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SEO
Relevance Engineering in AI Search: My Playbook After Mike King’s Chat with Sean
Mike King’s chat on AI search and relevance engineering is a useful reset. Here’s how to operationalize it: entities, evidence, schemas, APIs, and measurement.
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SEO
Why AI Search Won’t Rank Your Local Site (My Take on Sterling Sky’s Live Audit)
Sterling Sky’s live audit sparked a blunt checklist for AI search: become an entity, fix NAP + schema, earn citations, and let AI crawlers in. Practical local SEO.
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SEO
The Hidden Trap in SEO Tests (and How to Stop Fooling Yourself)
Most SEO tests lie to you. Here’s how to avoid contamination, design proper holdouts, and read AI-era signals without self-sabotage—practical steps you can ship.
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SEO
Reddit’s SERP Boost and a Volatile Week: What to Ship, Fix, and Ignore
Barry Schwartz flags ranking volatility, Reddit’s special treatment, and a Google exec shakeup. Here’s a calm, actionable SEO playbook to deploy this week.
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