Notes from the field — measurement.

Every post tagged measurement.

AI & Automation

Build Content for AI Search: Answer-First, Citeable, and Extractable

Practical steps to make web content citation-ready for AI search: tight entities, one-line answers with evidence, extractable blocks, schema where useful, and measurable tests.

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A Google click passes through a /goto redirect while its source label slips away before a GA4 report.

SEO

Google Goto Redirects: Stabilize Analytics Before AI Surfaces Steal Intent

Fix attribution by normalizing google.com/goto, blocking self-referrals, verifying bots, and baseline AI vs non-AI SERP behavior to measure CTR and on-site shifts.

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Structured-data braces connect an article to its author and organization beside an AI citation card.

SEO

Does Schema Markup Help AI Search? Practical Proof and Metrics

How schema reduces ambiguity and enables eligibility for AI search—what to ship, why it works, and how to prove lift with holdouts and logs.

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