Questions I get on every first call.

Usually yes, but with a queue. As of right now (May 2026): two retainer slots are open from August, three audit slots are open this quarter, and the fractional seat opens in August once a current engagement wraps. The Now page has the live status.

I work best with companies between roughly $1M–$50M ARR. Below that the math on retaining me usually doesn't work; above that you need an in-house team and I become a force multiplier for them. If you're in either bracket I'll point you to someone better — for free.

Yes. I have a standard mutual NDA I send before our first call if you'd like — saves the awkwardness of redacting things. I don't sign one-way NDAs.

Yes. I've been through Workday, Coupa, SAP Ariba, and a few homegrown ones. Add ~3 weeks to start dates. I'm a registered LLC with all the usual paperwork; the SOC 2 conversation is the only one that gets weird, since I'm a sole operator — happy to walk through what I do for security on a call.

Sometimes, with a few caveats: I don't ghostwrite under your brand without disclosure to your client, I keep a non-compete in major lanes, and I won't take engagements where I'm not allowed to talk to the end client. About a quarter of my work is sub-agency right now.

Week 1: data access, stakeholder calls, reading. Week 2: the diagnostic — usually a Loom-led readout, not a deck. Week 3+: a roadmap with three lanes (kill, ship, watch) and the first thing already in motion. From there it's standing weekly calls, async Slack, and shipping. Monthly written readout for execs.

I've written professionally for 12 years and yes, I will write strategically important pieces myself (cornerstone, exec content, GEO seed pieces). For volume work I build the editorial system — briefs, models, prompts, review loops — and your team or vetted contractors execute. I never deliver AI content as if a human wrote it.

Carefully. About 70% of the value of an audit is the kill list, and 90% of the friction is selling it. I do it with a one-page traffic-light ROI model — a green/yellow/red call on each asset, with the org cost baked in. Execs read one page; we discuss the yellows.

This is the most important question and the one I get asked least. Short answer: I work for the team, not over them. Long answer: I share credit aggressively, I don't ever “present” without your team in the room, and I make junior people on your team look senior in front of execs whenever I can. References on this, gladly.

Audits are $8,500 flat. Projects are $15–40k depending on scope. Retainers are $6,500/mo with a 3-month minimum. Fractional is $14k+/mo with a 6-month minimum. Full breakdown is on the Pricing page.

Almost never. Two reasons. One: organic growth is multi-touch and the attribution argument never ends well. Two: it incentivises me to chase what's measurable, not what's right. I'm open to a small bonus tied to a single, mutually-agreed milestone — but never as the bulk of comp.

Yes. Annual prepay gets you ~8%. Quarterly prepay gets you ~3%. Both lock the rate.

If at month 2 of a retainer you don't see clear progress, you can pause without penalty — even before the 3-month minimum is up. I've offered this to every client; it's been used twice in four years. Both ended up coming back.

Standard: Notion (workspace), Slack (you), GA4 + GSC + Looker (measurement), Ahrefs + Screaming Frog (audit), n8n (automation). For specific clients I'll swap in their internal tooling — never make you migrate to mine.

I'm AI-pragmatic. I run a lot of n8n workflows and I use Claude / GPT-4 daily for research and drafting. I do not ship AI-generated client content without heavy editing, and I don't use AI to write the strategic decisions — those are mine.

Yes. I write JSON, debug webhook failures, and have opinions about Postgres node configurations. The library on Resources is mine.

Most likely. I've shipped in WordPress, Webflow, Sanity, Contentful, Storyblok, Shopify, and a few proprietary ones. If I haven't, I'll learn it on my time.

No. The shape is changing — informational queries are losing CTR, branded and high-intent are getting stronger. The right framing is “search optimization across a wider set of engines.” That's what I mean when I say GEO: ranking in ChatGPT, Perplexity, Gemini, and Google together, not instead of.

SEO: getting cited by Google's index. GEO: getting cited by LLM answers. The fundamentals overlap (clear authority, structured content, schema), but GEO weighs source credibility and explicit attribution patterns more, and rewards being “the answer” not “an answer.” I have a longer write-up on this in the blog.

No. Anyone who guarantees rankings is selling you something else (usually their time on a page that doesn't matter). I'll guarantee process and effort. Outcomes I'll forecast with a defensible model.

Mount Vernon, Washington — about an hour north of Seattle, Pacific time. I work primarily 8am–4pm PT but flex for European mornings and Eastern late-afternoon calls.

Officially: just me. I have a small bench of contractors I trust for content production, dev, and design — but every engagement is led by me directly. You will never get handed off to a junior account manager because there isn't one.

Yes — see the “office hours” add-on on Pricing. $650 for 90 minutes, recorded for your team, agenda you set.