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Selected work & case studies.

Marketing sites, growth systems, and editorial pipelines. A few highlights below — full case studies available on request.

Jesse Baskin
Web design · Personal brand · 2024

Jesse Baskin — editorial portfolio for an NYC photographer.

A custom WordPress build with a print-magazine feel. Edge-to-edge image grids, sub-second LCP, and a quiet booking flow that converts without a popup.

The site doubled inbound inquiries in the first quarter and ranks for "[neighborhood] photographer" in Manhattan and Brooklyn.

2.1×
Inbound leads
0.9s
LCP, mobile
#3
"BK photographer"
The Kenmore Quartet
Web design · Booking · 2023

The Kenmore Quartet — booking site for a touring chamber-music ensemble.

Calendar-led design with embedded video, integrated EPK download, and a contact flow that filters serious inquiries from the noise. Built on a lightweight Astro stack so the team can update tour dates themselves.

+47%
Booking inquiries
8
Cities ranking
100
PageSpeed
Prospect Allies
SEO · Local lead gen · 2023

Prospect Allies — local SEO build for a Pacific-Northwest services firm.

Programmatic location-page system, Google Business Profile clean-up, and a service-area schema build that took them from page 3 to the local pack in six months.

3.8×
Organic traffic
42
Pages in top 3
#1
Local pack, primary KW

// Smaller engagements

Other recent builds & sprints.

Request full case studies →
YMYL
SEO sprint · Health

Health publisher audit

10K-page audit + remediation roadmap for a mid-market YMYL site.

n8n
AI & automation

Editorial automation pipeline

Brief → draft → SME review → publish, all in n8n.

GEO
GEO experiment

ChatGPT visibility study

Brand-mention experiments across the four major LLMs.

// Want one of these for your brand?

Let's talk scope.

Project? Retainer? Fractional? Tell me what you're trying to grow and I'll come back with the right shape of engagement.