// 03 — Service detail
Most content programs are essentially "write more stuff and hope." I build the system underneath: who decides what gets written, how briefs are scored, what gets killed, and how the whole thing rolls up to revenue you can defend in a board meeting.
// 01 — Three pillars
If your team can't answer all three, you don't have a system — you have a calendar.
A scoring rubric for every brief: opportunity size, brand fit, search intent, GEO surfaceability, internal capacity. No more "the CMO's gut said yes."
The pipeline from brief to publish, with explicit human review points and AI assistance where it actually helps. Built into your stack, not a separate tool.
The exec dashboard. Five numbers your CEO can read in 60 seconds, traceable from publish date to attributable revenue.
// 02 — The honest comparison
The contrast that matters most.
| Dimension | What most teams do | What this is |
|---|---|---|
| Brief generation | SEO ticket → freelancer Google Doc, 3-day delay | Brief generated from rubric in 4 min, scored before assignment |
| Topic selection | CMO's gut + last quarter's keywords | Scored against opportunity model, with kill criteria |
| Editor capacity | Email threads, lost briefs, missed deadlines | Notion board with capacity-aware assignment |
| Content refresh | "We should update old posts" — never happens | Automated queue: anything >20% traffic loss surfaces weekly |
| Exec reporting | 14-tab GA4 explorer no one opens | One page, five numbers, sent monthly |
| AI usage | Either "absolutely not" or "ChatGPT wrote it all" | In the brief and review loop. Never in the final draft as-is. |
// 03 — A real quarter
Sample from a recent client engagement (B2B SaaS, ~$8M ARR). Pillar pieces, growth pieces, audit-driven refreshes — all balanced against editor capacity.
Send me your last quarter's content calendar. I'll send back the version with the system underneath it.