Notes from the field — Everything.

Notes from the field — migrations, debugging, n8n workflows, SEO, GEO, AI automation, and the occasional WordPress horror story. Every post is something I actually shipped.

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Featured · SEO · 3 min read

How to show up in AI search (my field playbook after Marvin Chow’s chat)

Google’s Marvin Chow talks discoverability in AI search. Here’s my field-tested playbook: entity hygiene, schema, source eligibility, and measurement for GEO.

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SEO

fix favicons and protect brand CTR

Stabilize brand cues without relying on favicons, baseline CTR by intent/device, and verify Consent Mode + enhanced conversions to keep Ads automation healthy.

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SEO

spam update triage: fix doorways, brand SERP, and AI surfaces

Quick 72-hour playbook to quarantine doorway pages, strengthen branded entity signals, and monitor AI Overviews so revenue URLs keep traffic during the Aug 2026 spam update.

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SEO

August 2026 spam update + Gemini 3.7: my 72‑hour triage and what to fix now

Google’s August 2026 spam update and Gemini 3.7 in AI Mode are live. Here’s my 72‑hour triage, what to prune fast, and how to be liftable in AI search.

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SEO

prompt sensitivity for seo: test llms with perturbations

Show practical LLM evaluation for SEO ops: build gold sets, run single-word perturbations, enforce schema and retrieval guardrails to ensure stable, measurable outputs.

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SEO

Google’s August spam update and the entity playbook I’d run now

The August spam update raises risk for thin/scale tactics. Here’s the entity-first playbook I’d run to harden sites and grow AI search visibility without drama.

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SEO

the google sandbox: what it is and what to do next

Practical guide to the “Google Sandbox”: why new sites lag, exact Search Console checks, indexing vs ranking steps, and actions that actually speed discovery.

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N8N

AI & Automation

n8n error handling that actually wakes you up

Make n8n failures loud: use an Error Trigger → Telegram alert, HTTP retries with Stop, and a Google Sheets run log to detect silent or green-but-empty runs.

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SEO

Relevance engineering in AI search: my playbook after Mike King’s chat with Sean

Mike King’s chat on AI search and relevance engineering is a useful reset. Here’s how to operationalize it: entities, evidence, schemas, APIs, and measurement.

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AI & Automation

What Is a Relevance Engineer? (Instrumenting What Machines See)

A relevance engineer builds the technical layer of being retrievable — structured data, feeds, testing, and monitoring for how search and AI systems actually parse a site.

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AI & Automation

What Is a Relevance Designer? (Shaping the Page Machines Quote)

A relevance designer shapes individual pages so retrieval systems — search and AI assistants — can parse, trust, and quote them. The page-level half of relevance work.

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Marketing

What Is a Content Architect? (The Map Before the Pages)

A content architect decides what content exists, how it is organized, and how it connects — the information architecture layer above writing. Here is the actual work.

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